Ask any CEO of a company, Bank Manager, manager of an office, or front line staff and they will tell you HOW IMPORTANT the customer is to their operations and success. In meeting after meeting, heads of industry, the service sector, utilities, and government try to convince their audience how much they believe in customer service.
“It is our mission, it is our number one priority, it is our goal, it is why we are in business, etc…,” often prove to be just lip service. Unfortunately, these same “customer friendly” executives go back to their offices, de-employ office staff, fail to initiate a customer service improvement plan and send memos out saying customer complaints are unjustified and overblown.
Your customers have one thing today more than they have ever had…..CHOICE!
The question is.. Will they choose your business?
Companies that invest into training their staff are the ones that succeed faster and grow stronger.
Today more than ever, businesses are looking for that edge, that point of difference that will separate them from their competitors.
Whilst many companies invest into expensive marketing campaigns to drive more traffic into their stores, without having the staff correctly trained in the area of customer service as well as being skilled in the area of “proper and deliberate” sales techniques, it is proving to be a waste of marketing money.
That’s why at Customer Culture we are committed to providing the insight, training and tools to assist your business to maximise your outcomes with all aspects that involve your customers and any touch point they have with your business.